To engage customers worldwide companies must connect with their audiences on an emotional level. The message must resonate and motivate, regardless of language and cultural differences. This requires more than mere translation, it requires transcreation.
Consumer behavior has transformed in the last decade as technology influences access to information, buying habits and pace of the purchase cycle. This has shifted the way companies approach marketing to engage customers worldwide. While brand loyalty can still be a strong motivator, capturing that loyalty lies in engaging the customer to create positive experiences. The marketer’s role is all about engagement – because engaged customers keep coming back.